The platform is rolling out a new feature that enables them to cut down on the amount of AI-created videos appearing in their feeds. This move comes as the platform disclosed that it currently hosts in excess of 1 thousand million AI-generated clips.
Pilot Phase and Launch
This change is being tested over the next few weeks before a full-scale rollout. This development comes amid a surge in AI content, spurred by emerging AI video creators.
AI Content on Other Platforms
Studies have shown that almost one in 10 of the fastest-growing content creators on a competing service exclusively feature clips produced artificially. A significant portion of this content is considered “AI slop”, a label for poor-quality, mass-produced content that is frequently absurd or surreal.
“We know from our community that numerous viewers appreciate content made with AI tools, ranging from computer-generated images to science explainers, and we want to offer the community the power to increase or decrease of that, depending on their own choices,” said a platform representative.
Volume and Proportions
The service announced that there are now 1.3bn videos on its service tagged as artificially created. Overall, in excess of 100 mn media items are submitted to the platform daily, making clips made by AI a relatively small percentage of its total content library.
Customizing Your Feed
Users will be capable of limit or boost the volume of artificial media they watch by opening the content preference setting in the app and picking the AI content topic. Additional categories that currently be adjusted under the tool cover current affairs, fashion, cosmetics, and choreography.
AI Disclosure Rules
The platform’s guidelines mandate creators to identify “realistic” artificially created content, and it prohibits harmful deepfakes of public figures or critical incidents. Any believable AI video that is not labeled can be removed under its terms of service.
Furthermore, the service will from now on attach an AI-generated watermark to content created with its own AI tools, or identified by an cross-platform project for recognizing artificial media. This action is aimed to deter users from attempting to evade the tagging system.
AI Literacy Programs
TikTok is also launching a two million dollar awareness program for professionals and organizations to create informative material about using AI responsibly. This program will support educational bodies specializing in teaching programming and robotics.
Content Safety Approach
The video-sharing app has justified its content review process, following controversy over plans to make redundant a large number of content moderators in the UK. It is planning to cut a significant number of roles in its trust and safety team in London, with worker representatives and online safety experts expressing worry that staff are being displaced by AI moderation.
A company official clarified that staff-based oversight would still have a role, but automated tools can protect employees by filtering out the most distressing content ahead of it has to be seen by humans. The company reported a notable drop in disturbing and violent content reviewed by safety staff over the last 12 months due to reliance on its automated systems.
It is vital to integrate people and machines to maintain a secure environment,” the executive stated. “We’ll have staff as involved in the system, but we also think it’s extremely critical to reduce exposure to unsafe media as quickly as possible, which is where a lot of the machine support is making a difference work at speed.”
